Susan MacFarlane Massage Therapy came to me for an update on a site she had that had been up for years without much business generated. The previous template system that was in place was outdated and was too frustrating to deal with and changes weren’t happening. I found a theme that worked well with the “look” the client was going for and made modifications as needed. Susan’s studio is right on the water in Salem Harbor and she had taken beautiful images of the water at various times of the day. We decided to incorporate them into the design for two reasons: One; they were very relaxing and got the prospective client into the right mood for viewing the site and Two; they were good indicators of the studios location so people would know they had come to the right place!