jennsweb.blogspot.com

Recently I looked at my client list and realized that I now have quite a few whose sites include a blog.  Some of them update the blog on a regular basis and send out an email to all their subscribers to let them know there’s something new to read.  Others put a new post up once in a while and then there’s the ones who wrote 2 or 3 posts in a rush when their site was first launched and haven’t updated since then.

Not that there’s anything wrong with being taciturn.  Hey, in New England it’s practically a virtue, but with so much online customer/company interaction these days, having a blog and never doing anything with it is like hiding in the stockroom when a customer walks in the door.

I think a lot of it has to do with the sheer vastness of the blog-0-sphere.  There’s a dizzying array of blogging platforms, services, widgets, feeds and gadgets out there that can make any busy business owner throw up their hands and retreat back into their snail-mail newsletter shell.  So, hopefully, I can help by breaking this complex idea down into its basic components.

Why would I want to have a blog in the first place?

Because it’s fun!  It really is.  Whether it’s finding a great site that would help your customers find useful information, great photos from your company cook-out, or even the news that someone at your firm had a baby, it’s a good feeling to put it out there for everyone to see.  It’s also a way to turn a problem into a positive thing.  When I’ve had to spend an entire afternoon searching for a solution to an issue on a client’s site, putting a post up that shows how I solved the problem not only helps me to have it “on-file” for the next time the issue comes up, it’s good karma to provide an answer where none existed before!

Some other great reasons to have a blog for your business are:

1: It’s good for the environment.  Remember the mailed-out newsletter?  I still get one from AAA every quarter and I’m usually so busy, it goes right into the recycling bin.  Instead of all that formatting and list merging, envelope-licking and stamp buying, a blog post, set to be emailed via RSS to a client who has opted for email updates, has a much better chance of actually being read and doesn’t use any paper!

2. It’s free advertising.  Sure, you could spend hundreds of dollars on print ads, even more on an Adwords campaign, but perhaps the most effective way to gain new business is to provide an online resource for customers to find out more about your business.  People are always happy (and grateful!) to receive free information.  Informed and happy is how you want people to feel when they come to you for business.

How do I get a blog?

There are many blogging “platforms” out there, but the 2 I am most familiar with are Wordpress (which runs this site) and Blogger.  Wordpress offers 2 options.  If you don’t want to deal with signing up for your own self-hosted (published under your own site name on a hosting company’s server) blog, then you can go to Wordpress.com and get a blog going there.

Your Wordpress Blog "dashboard"

If you have your own site already and you just want to add the blog to it, you can either install Wordpress in a subfolder of your site (and call the folder “blog”) and then just add a link to it in your navigation (example: jennmearswebdesign.com/blog), or you can set up your entire site in Wordpress and assign a page to contain the blog portion of the site.

(Editor’s note: Blogger now has a Pages gadget to add static pages to your blog.)

Blogger is now a service offered by Google.  A blogger.com blog’s URL looks like this:

http://salemliving.blogspot.com

If you have a Google account, just sign in and go to Settings, then Google Account Settings.  Blogger is listed there along with other great (free!) tools to enhance your blog.

Your Blogger Dashboard

By the way, getting a Google account is a very useful overall step to take a business owner.  It allows you to create a Google Maps listing for your business and get easy-to-access online email as well as being a foundation for many cool blogging tools such as Feedburner.

Feedburner lets you provide a way for readers to follow your blog.

What do I write about and how often?

For a straight-up business blog, it’s best to focus your writing on information related to your business.  For example, I have a client that’s a lawyer and their blog consists of posts about various court case rulings that affect their area of practice.  If you are in the medical field, it may be a good idea to write about medical studies and other news related to your particular area of medicine.  A blog is your opportunity to give your clients useful information that is tailored just to them.  You know your clients and you know when things need to be put into layman’s terms and phrased in ways that they will understand.

Of course not every entry needs to be cut and dry information about your field.  Posts can be about things that are happening in your life like how much fun you are having coaching your daughter’s softball team, or a great new restaurant you ate at the other night.  Having a month-long special in your store?  Put up a post on your blog and then publish updates throughout the month about how sales are going.  I publish a new post when I launch a new website and it lets people know what kinds of clients I have and how I approach different web design situations.

How often should you write on your blog?  This is a pretty open-ended question.  The best answer is to sit down, think about your schedule throughout the week, and try to find 15-30 minutes somewhere that you can use for updating your blog.  Blogs that are updated on a steady basis are the ones that quickly develop loyal followers.  It’s not quantity, it’s quality.  A single well-written post with cool pictures and links once a week is 10 times better than a gaggle of half-baked, info-light random blurbs.

Good tip: If you are worried that you will end up staring at a blank editing window, come “blog-time”, take some time to write down at 10 different ideas for posts and save them for a rainy day.  I keep a notebook throughout the day when I’m working and it really helps when I have writer’s block to flip through and find the different ideas scattered throughout the pages.

How can I get people to read my blog?

Tell people that it’s there! If you already have a client email list, then send out an email with the link to the blog in it. Just be sure you are comfortable with how your blog looks first and you’ve got at least 2 or 3 (proofread!) posts on the home page already.

Be sure to include a way for people to subscribe to your blog via email. (By default, all blogs offer a way to “check in” for updates via an RSS feed but unless your audience is particularly tech-savvy, they won’t likely choose to do so. Also, most people check their email at least once a day. Your blog’s feed service will check your blog periodically and send out an email to a subscriber if you have posted new stuff.

Also, if you are on any social network that lets you post a profile, add your blog’s URL to your profile. Provide a “feed” of your blog on your Facebook profile or page and people can visit your profile and get updated on your blog in one visit.

Basically, the easier you make it for people to read and follow your blog, the more your blog will be read.

Best Blogging Practices

Be succinct

Title your posts wisely.  Web crawlers look for keywords primarily in page titles which, for a blog post is the title of the post.

Pictures keep people reading.  Just make sure you are using them legally.

Keep your content organized and easy to search through.  Using tags and categories (basically assigning relevant keywords to a post) will make it easier for readers to browse your blog (and keep browsing!)

Open a dialogue with your readers.  Was this post helpful for you?  Not anything you didn’t know already?  Do you have more questions?  Send me some feedback below!

Once you have downloaded, installed and activated the NextGen Gallery Plugin, when you go to your WP dashboard, it appears at the bottom left like so:

NextGen's Location in the WP Dashboard

Clicking next to the plugin’s name will open a list of tools and settings for NextGen:

NextGen Gallery Tools and Settings

Here’s a quick guide to the various areas of the NextGen toolbox:
1: Overview
2: Add Gallery/Images
3: Manage Gallery
4: Album
5: Tags
6: Options
7: Style
8: Set Up
9: Roles
10: About

1: Overview

Opens a page that contains general info about Next Gen. You can see a count of your albums, galleries and images, the names of recent donors to the plugin’s author (some nice exposure in exchange for a little support-these things don’t write themselves), updates from Alex Rabe’s blog, related plugins (good to check out for ways to extend Next Gen) and your Graphic Library settings.

Step 1. Click on Upload Images

2: Add Gallery/Images

Fairly self-explanatory, this is where you would go to create a new gallery or add images to an existing gallery. Click on “browse” to select an image from your computer. Then, select the gallery they will be uploaded to.

Step 2. Select your images

3. Manage Gallery

This brings you to a list of all your galleries. Click one of your galleries to edit the following settings:

Title: The title your gallery will have when it’s displayed on a page.

Description: A brief summary of the gallery’s content

Path: The file path for your gallery.

Page Link To: When the gallery is displayed as the content of an Album, choosing a page here will create a linked image and title that can be clicked on to go directly to that gallery’s page.

Preview Image: Lets you choose which image will be displayed when the gallery is shown in an Album.

Author: Lets you show the Gallery’s author.

Create Page: This feature allows you to create a page for the Gallery if you need to.

Below those options is a dropdown menu of Actions. If you need to make changes to several or all the images at once, this will save you time:

No Action: the default

Set Watermark: Allows you to embed text onto the image to mark it as yours.

Create New Thumbnails: This is what you need to use if you have changed your Thumbnails settings under Options (see below).

Re-size Images: You may need to re-size images to fit your site’s style.

Delete Images: Allows you to perform a batch delete on selected images.

Import Metadata: Allows you to import metadata (e.g. EXIF, IPTC, or XMP data) from images and set it in the alternate title text field. (Thanks Dave!)

Rotate Images Clockwise/Counter-Clockwise: Fairly self-explanatory.

Copy To: Lets you copy the selected images to a different gallery.

Move To: Lets you move the images from one gallery to another.

Add/Delete/Overwrite Tags: Allows you to batch-edit tags-keywords associated with the images that can enable the images to be selected by keyword-based searches.

If you have selected one of these actions, just click on Apply to put the changes in effect. You can also choose to Sort the Gallery which takes you to a page where you can re-arrange your images. To return to the Gallery editing window, just click Return to Previous Page on the far right. Also, if you did change anything, make sure you click “Save Changes” to put all your edits into effect.

The bottom of the Manage Gallery page contains a list of all that Gallery’s images. If you just need to edit one image, or, if each image needs individual editing, you can do that here.

4. Album

If you need to sort your Galleries into categories, then you need to create Albums. The analogy at work here is that you can have a family album entitled “Vacations” and perhaps another entitled “Weddings” and into those albums you would put collections of photos (or galleries) called “Disneyworld09″ and “Phyllis & Mike”.

Click and drag an album from the right window to place it in the left window for editing.

Once you have selected which album you want to edit, just drag it over to the far left window to add galleries via the drag and drop method.

Click Update to place the Galleries into the Album selected.

5. Tags

This allows you to edit existing tags, re-name tags, delete tags and also edit the tags’ slug (the way it will be written into the page’s URL). For example: if you had tagged an image as “Family Vacations”, the slug could be specified as family-vacations. Choosing your slugs wisely makes you site more “search friendly”.

This makes the image likely to show up in a search for the terms "home" AND "interior".

6. Options:

This is where you go to control the following settings:
General: set the gallery path, delete image files (check to remove the images from the database when you remove a gallery, activate permalinks, select a graphic library, activate an rss feed for your images and activate some Javascript effects for your galleries to create certain displays of images. Another feature you can edit here is how your images can be attached to posts that shares certain search terms, either by categories or tags.

Thumbnails: Here you can set the dimensions and the quality of your galleries’ thumbnails. Just be sure to go to Manage Galleries > Select a gallery > Actions and select “Create New Thumbnails” after you do this.

Images: Here you can edit your images’ size, quality, enable caching of images when someone browses a gallery and also clear the cache folder in case you change certain image settings.

Gallery: You can set a large array of options for your galleries here. Deactivate a gallery page’s link, set the number of images per page, set the number of image columns, integrate Slideshow settings, choose to show either a slideshow or a list of thumbnails, simply show the imagebrowser, add hidden images, enable Ajax pagination and choose Sort options.

Effects: This is where you can set the way images will be displayed once their thumbnails in a Gallery are clicked. Note: the only two options that will work automatically are Thick Box (which displays the image with a thick white border over a sheer gray background) and Shutter (similar display but with no border). Highslide and Lightbox effects can only be generated when certain javascript is inserted into your content folder. For an example of the Highslide effect, click here and then click one of the images under Galleries.
To see what the Lightbox effect is go here and select one of the images.

Watermark: Here you can edit your settings for displaying watermarks such as whether yo want to use an image or text to protect your images from theft.

Slideshow: Set your slideshows’ appearance. Note: you will need to download an auxiliary plugin named JW Image Rotator to get the slideshows to function.

7. Style:

Style allows you to choose from 7 different stylesheets for your Album and Gallery displays as well as customize the CSS to suit your site’s look and layout. The available readymade styles aren’t radically different from each other, but here is a series of screenshots with the various choices in effect.

Gallery displaying the default style

Black Minimalism Theme

DKret 3 Theme

Hovereffect Styles

K2 Theme

Shadow Effect

Shadow Effect with Description Text

Not stunningly different in appearance I know, but, look at things this way. You can select a style, customize it any way you like via CSS and then, if things get hairy, you can always select another style to revert your design to something similar to its original state.

8. Set Up:

This page gets a little lost in translation for me. One would expect it to contain info about folders and ports and such but this is actually where you go to fully remove any images/galleries/album info from your database. That first line you see:
“You don’t like NextGEN Gallery ?” always reminds me that awkward moment when you have to tell your mother-in-law “No thanks” when offered a helping of her special “Spam ‘n Cheezwiz Surprise”. I wish this section was called “Uninstall” instead.

9. Roles:

This is a nice touch. If you run a site that has several administrators/editors/contributors (the basic Wordpress roles), this is where you can assign different levels of access to the NextGen galleries for different people.

10. About:

Here’s where the credits roll. If you are burning with desire to see who contributed to this plugin’s development and/or economic survival, then this is the section for you. And, if you find NextGen so fabulous that you want to throw some cash their way, there’s a “Make a Donation” button right under the heading “How to Support?”.

Related Links:

Hungry for more? Here’s a list of links to other NextGen-related articles that I have gathered in the course of working with the NextGen plugin:

Vuthy.com: Guide to Using NextGen’s Albums and Galleries

Scotproof’s: Inserting a NextGen gallery or slideshow in a custom field

Narasopa Media’s: Adding Title and Description to NextGen Gallery Thumbnails

And stay tuned for the next article in my NextGen series: “Customizing Your Gallery”!

When Katharine Navins, Tallow Studio’s owner needed a Wordpress developer to bring her site design for Lovejoy Designs to fruition, she came to Jenn Mears Web Design with the page concepts and site architecture wonderfully laid out with a great eye towards color and balance. Utilizing a theme called Silver Dreams, I was able to re-create Tallow’s design and developed some page templates to match the various looks through-out the site. The biggest challenge came with the desire to present the Portfolio and Featured Products sections with an interactive gallery that allowed the user to click on thumbnails to view a full-size image on the same page. I decided to use Alex Rabe’s NextGen Gallery plugin with some extensive modifications developed by Arafatbd.net and several other members of the Wordpress community. After a few late nights and some wp forum stalking, the site finally came together. Love Joy Designs is a Boston-based interior design firm owned by Phoebe Lovejoy Russell, a designer with a great flair for color, form and function. Her throw pillow designs were especially fun ( a great bonus when you are tweaking a gallery of them at 1am!) and her blog, Design Lab, is sure to inspire readers everywhere.

5 Reasons to have a blog for your business

1. It’s environmentally friendly. Unless you are running a blog about your helicopter hunting/timber logging business venture. But not only is it green for the environment, it’s green for you. It takes up much less of your company’s business day since you no longer need to drive to cold calls, print out newsletters and manage mail merges.

2. It’s extremely cost-effective. Even if you feel the need to (ahem) hire a professional designer to “tweak your template” (more on that later), you should still save a ton of dough by not needing to do as much print advertising.

3. You will have an “auxiliary engine” to drive traffic to your company’s site. Put a link back to your company’s site. Use your blog profile tool to find local sites and bloggers and ask them if they are willing to trade links.

4. It can generate customer feedback and communication. Run a contest for your readers. Ask people for their opinion on your review of a local restaurant. Let people know you welcome comments by making that link more visible.

5. It’s fun! It’s a low stress way to promote your business without feeling like you are out there on a soapbox. Write what you enjoy writing about and they will come.

4 Do’s and Don’ts

Don’t be too negative too much. If you had a tough time with a client, or your favorite team/american idol contestant/politician lost, write about what you learned from it and respect others’ privacy and/or opinions.

Try to find a rhythm and stay with it. One interesting post a week is better than 7 entries that vary on “My Starbucks-Fueled Mini-Rant”, but keep your content as fresh as possible without sacrificing quality for quantity.

Be useful, or funny, or ahead of the crowd or any combination. Being creative doesn’t hurt either. Think about what kinds of questions your clients have had lately and how you can answer them.

Don’t blitz your readers with “bells and whistles”. We’ve all been to that site where so many “awesome”(bandwidth-hogging) features needed to load that we didn’t go past the home page.

3 Blogging Terms to Know

RSS: Almost synonymous with the term “Feed”, RSS stands for (in my opinion) Really Simple Syndication. It’s an easy way for your readers to keep up with your blog and make sure that they know when you have something new on the site. Of course, it’s up to your readers to decide to follow your blog, but putting a widget in your template (see below) suggesting that your readers to subscribe really helps things along.

Template: This is the term blogging services use for your blog’s layout and overall design. If you really want a distinctive look for your blog, such as colors based on your logo and custom backgrounds, etc, you should the editing options for your template before you go with it.

Widgets/Badges: Basically, those “bells and whistles” I was warning you about earlier. Like a good spice, use them only if necessary and they will work for you, not against you. Some examples of widgets are “Archives” that list your posts in chronological order, and Google’s Adsense which will place text ads on your blog by “sensing” the site’s content. (Which still doesn’t explain the Maalox ad that kept appearing on Jennsweb a few years ago.) Badges are items such as Flickr, which can display your Flickr images in a little window, and Twitter, which can display your most recent updates on your Twitter account.

2 FAQ’s

What should I blog about?
Almost anything. A post can be a photo, a story, an interesting link or all three combined. Don’t cast your net too wide. Think about the blog’s description (that little phrase underneath a blog’s title) and see if your entry would be something that someone finding your blog would find interesting as well.

How much time should I devote to this?
If you run a business, then you know how the word “busy” got in there. The best approach is the one that fits around your schedule. Blog on your coffee break if you want. As long as you get in the habit, don’t obsess over how much time you spend on it because…

#1 Rule: Have fun with it!
Remember, it’s not the annual report to the stockholders. Because who gets excited about reading those?

Michael McCarthy Law has been in development for a while now and readers will soon find that it was worth the wait!

Meant to be much more than a simple “shingle site” for a Personal Injury and Estate Handling firm, MML is aimed at educating both current and potential clients, an approach that more and more businesses are finding to be beneficial to both parties. Creating this site was an exercise in conditional tags, one of Wordpress’s most powerful site architecture tools. Certain pages were designated by the client to live in the top navigational bar, while pages dealing with the various areas of practice were to have their own listing in the left sidebar. The theme is a customized version of CognoBlue 1.0 by BlogsDNA, which was a pleasure to work with, clean, flexible and consistent across browsers. Feel free to stop by Michaelmccarthylaw.com and take the grand tour!