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If you have a Yahoo-hosted site, then you have the resources of a very powerful tool for your web site at your disposal. Yahoo integrates a good range of services into a small business hosting account and they are also a strong SEO player with search engine marketing products. While Yahoo does have some detractors, it’s still a good choice if you want to be able to track your web site’s hits without too much fuss. Continue Reading…
So you want to include a link in your Wordpress or Blogger site, but the usual link color won’t do? There’s an easy way to color your links with inline styling! Since this takes advantage of the cascade function in CSS (Cascading Style Sheets), it’s a great way to add extra spice to a link you want your readers to really notice.
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We’re all familiar with the SEO mantra “ranking is determined in part by the number of pages that link back to your site.” While that is a big slice of the magic pie of good search results rankings, it is a concept that leaves many people wondering how all those wonderful links are created. Plenty of companies are poised to pounce on your money with their promise of acquiring links by the bushel for you, but do you really need to spend any money at all? Continue Reading…
This is an article I found today on Lorelle’s amazing Wordpress blog. It’s the perfect answer to that ever-popular question, “How do I get my site to rank high in Google?” I wish there was a “silver bullet answer” to this question too, but it’s a not so much a magic formula as it is a carefully planned campaign.
Lorelle does a great job of explaining the various factors, but in a nutshell, Google bases it’s page ranking system on a combination of the following factors:
Links: Quality over quantity. Don’t go for those “pay for us to link to you” services. Google prefers a few links to your site on well established web sites rather than a ton of links on spam sites.
Domain Age: Spam sites tend to be fly-by-night operations and the longer your site has been around, the better. However, just letting your site sit there on the server isn’t enough. Google also notices the freshness of your site’s content.
Click Through Rate: Google checks on how people find your site and how they get there, whether via a search engine or from a bookmarking site.
Trends, fads and seasons: Keywords have trends too. So you can probably stop typing in “Paris Hilton Video” into your meta-tags now. ;^}
Posting Frequency: Like Alex the Lion says in Madagascar “You know, keep it fresh!”. The more you reward your loyal visitors with useful new information, the more they will visit and recommend your site via incoming links.
Keywords: There are a few areas where it’s really important to place the words that you think people will use to search for your site. Titles, as in the title that shows up at the top of your browser when you view a page, links, headings and tags.
Traffic: How heavily your site is visited, which pages people go to and how long they spend clicking around.
Code: It’s important to keep your site’s code clean and easy to scan through. Hiding your text in a fancy animation or burying important info under tons of scripting makes the engine work harder. I tend to think of code as being like motor oil, the cleaner it is, the smoother your site runs.
